CREATE AWARENESS
HOW : DIGITAL
#ADIDASYAAWARE
- SOCIAL MEDIA CHANNELS
- BARCODE : PRODUCT
- PACKAGING SHOE
- STORE
- ONLINE SHOP
- VIDEO
WHAT :
SET UP SOCIAL MEDIA ACCOUNTS FOR YA
POST DATA ON SUSTAINABILITY AND RECEIVE FEEDBACK
INTERACT WITH FOLLOWERS
SEND OUT INVITES FOR LIVE EVENTS
HOW : LIVE EVENTS
AWARENESS THROUGH EVENTS + COMPETITION
SUSTAINABLE EVENTS : « PLOGGING » WITH KIDS
CONSUMER GROUP > WHERE IN AN YA ATHLETE JOURNEY CAN WE REDUCE WASTE
COLLABORATE WITH IN AND OUT NEEDED AREAS
WHAT :
COUNTRY ORGANISING LIVE EVENTS BASED ON GLOBAL PLANS
SPEAKER SERIES
PLOGGING, BEACHES CLEANNING
HOW : ON / IN PRODUCT
ON PRODUCTS > PRINTS, LABELS
DON’T HIDE SUSTAINABILITY
WHAT :
CHANGE OUR STANDARD RULES
ASK T1, T2, T3 SUPPLIERS
ADD BARCODE TO PRODUCTS > DIGITAL